BUILD NOTES (not visible on live page): 1) Asset set reused from the blonde LP — skews blonde. A general root page needs a brunette/dark-regrowth before/after + per-shade OPEN-compact renders before live. 2) Offer tiers + pricing are placeholders pending Mike's finance pass and a root-specific Kaching deal. 3) Review snippets are representative themes, not pulled verified reviews. 4) Proof-strip stats confirmed by Mike. 5) Fonts render with Arial Narrow fallback in mockup; licensed DIN webfont embeds at production.
Root Touch-Up Powder

Cover grown-out roots in 30 seconds, without the spray mess.

Tap Boldify onto grown-out roots, visible parts, or gray regrowth for blended coverage that washes out with shampoo.

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Shade Match Guarantee · washes out with shampoo
Before
Grown-out roots before
After
Roots blended after
50,000+ Reviews
·
2M+ Sold
·
A 30-second Root Touch-Up

Skip the spray mess.

Root sprays go on broad, sticky, and shiny, and they're easy to overdo. Boldify is targeted powder coverage exactly where roots show.

Root Sprayoverspray cloud
Broad mist Sticky feel Shiny finish
Boldify PowderApplying Boldify powder along the part with the open compact
Targeted Blendable Washes out

Tap powder exactly where roots show, then blend. No color cloud around the mirror, no sticky feel, no shiny sprayed-on finish.

Targeted coverage for roots, parts, and hairlines.

Grown-out roots
Gray regrowth
Part line
Hairline
Temples
Last-minute plans

Looks blended, not sprayed on.

Press lightly where regrowth meets your color. Build only where you need it.

Roots at the part covered
Part line · medium blonde
Hairline coverage result
Hairline · light blonde
Blended root coverage result
Grown-out roots · blended
ASSET GATE: Replace at least one tile with a brunette/dark-regrowth close-up so the gallery is not all-blonde. Captions should name real shade once final assets are chosen.

Tap. Blend. Check.

1

Tap

Tap powder onto grown-out roots with the puff.

2

Blend

Blend where regrowth meets your color.

3

Check

Check in natural light and build lightly if needed.

The between-salon root fix shoppers keep reaching for.

"Covers my grays between colorings and nobody can tell. Not messy like the spray I used to fight with."

Representative · verify at build

"Blends right into my roots along the part. So much easier than spraying and hoping it lands where I want."

Representative · verify at build

"Washes out in the shower, easy around my hairline, and it buys me an extra week or two before my appointment."

Representative · verify at build

Less mess than spray. Faster than the salon.

Boldify PowderRoot SpraySalon ColorRegrowth Products
30-second touch-up
Precise around part & hairline
No sticky or shiny finish
Compact for bag & travel
Washes out with shampoo

Your 30-second root touch-up.

Choose the shade closest to your color, then tap on coverage where roots show.

Boldify open compact in use
1 Compact
Your closest shade match.
$XX.XX
Most Popular
3 Compacts
Your match plus the shade on either side. Mix for an exact custom blend.
$XX.XX $XX.XX
4 Compacts + Brush
Stock-up kit for more than one touch-up area.
$XX.XX $XX.XX
Shop Root Touch-Up Powder
Shade Match Guarantee
OFFER BUILD NOTE: Single offer module, 3-pack preselected (per Mike's rules — no second competing offer, no $9.95 hero, guarantee stays quiet). Prices are placeholders pending finance pass; build the root-specific Kaching deal with per-compact shade pickers. Do not touch the global HLP deal.

Questions, answered.

Which shade should I choose if my roots are gray?

Match the shade to your dyed color, the one you want the powder to blend into, not the gray underneath. The powder blends gray regrowth into your surrounding color.

Is it messy like root spray?

No. You tap powder exactly where roots show, so there's no overspray cloud around your mirror.

Will it feel sticky or look shiny?

No. It's a dry powder finish, not a wet spray, so it stays matte and blended.

Does it wash out?

Yes. It washes out with shampoo.

Will it transfer?

It's designed to stay put through the day once blended in. Build lightly and it sets where you press it.

Does it replace salon color?

No. It's a between-salon cosmetic touch-up that helps stretch the time before your next appointment.

Does it work on bare scalp?

It works best where there's existing hair to blend into, like grown-out roots, a part line, or a hairline.

Does it regrow hair?

No. Boldify is cosmetic styling coverage, not a hair-growth treatment.

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