CONCEPT DIRECTION ONLY — not a production dieline · copy mirrors the live Google Doc · claims flagged for compliance below
Teal = Ingredients (3 per product)
Amber = Benefits (2 per product)
GrowStyle
Clinically Tested System
Fuller-looking hair today.
Growth support over time.
One routine for thinning hair, from scalp to strand to final style.
Fuller-looking hair from day one.
Clinically proven growth support in every product.
Proactive care that protects against hair fall.
Side A — The Foundation
01
Cleanse
Hair Densifying Shampoo
Fuller from the first wash.
Clears oil and buildup without stripping, so hair has a fresher foundation for fullness.
Pre + Postbiotic
Salicylic Acid
Copper Tripeptide
Reduces visible shedding*
Gently clears scalp buildup
02
Condition
Strand Fortifying Conditioner
Strengthen without weight.
Smooths and reinforces delicate strands without heavy buildup or flat, coated hair.
Hyaluronic Acid
Moringa Seed Oil
Hydrolyzed Rice Protein
Smooths without weight
Restores strength and elasticity
03
Treat
Density Scalp Serum
Visibly denser hair.
Lightweight scalp support for thicker, denser-looking hair over time.
Redensyl
Biotinoyl Tripeptide-1
Copper Tripeptide-1
Thicker, denser-looking hair
Reduces visible shedding*
Side B — Protect + Lift + Finish
04
Protect
Featherlight Heat Shield
Heat defense, zero silicone, zero flatness.
Protects up to 450°F while detangling, smoothing, and staying featherlight.
Niacinamide
Ceramide NP
Heat Shield Complex
450°F heat + breakage protection
Strand strengthening
05
Lift
Infinite Root Lifter
Lift that lasts all day.
All-day root lift without crunch, stickiness, or buildup.
Flexible Lift Polymer
Copper Tripeptide-1
Niacinamide
All-day root lift
No sticky residue
06
Style
Weightless Volume Mousse
Big volume, soft feel.
Flexible hold and fullness that stays touchable, never crunchy.
Tri-Polymer Complex
Panthenol (B5)
Copper Tripeptide-1
Weightless, lasting volume
Strengthens while you style
Complete the System
Your next step is simple.
Scan for the full GrowStyle routine, usage tips, and the best next product for your hair.
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*System-level clinical claim/disclaimer to be finalized by compliance before print.