Boldify Brand Voice & Channel Copy Source Doc
This is the import-ready working structure for the Google Sheet. Download each CSV and import into tabs with the same names.
Product truth → Customer/VOC → Brand voice → Channel job → Actual words
CSV tabs
Brand Voice Foundations
The core rationale and voice principles.
Word Bank
Preferred/avoid language and why.
Channel Rules
What each placement needs to do.
Product Copy Rules
Product-specific copy constraints, with Airtable as canonical truth.
Before / After Examples
Bad copy, why it fails, and sharper rewrites.
Voice by Persona
How voice shifts by customer state.
Open Questions
Decisions Mike/legal/team need to settle.
Status
I also locked this into Hermes memory and created the boldify-brand-voice skill, plus patched the conversion-copy and brand-guidelines skills to use this ladder.