Boldify 2027 North Star

01 / North Star

Become the authority for styling thinning hair.

In 2027, Boldify will establish itself as the brand people trust to help thinning hair look fuller today, while supporting healthier growth over time through GrowStyle.

This is the white space we can own.

Styling thinning hair is our strongest point of difference. No other brand fully owns it. We intend to earn that position through products that work, credible experts, useful education, rigorous proof, trusted creators and consistent execution.

02 / Defining Priority

2027 hinges on winning at Target.

1,200
doors

GrowStyle’s Target launch is the most important commercial priority of the year, and our opportunity to prove that Boldify can become a major multichannel brand.

Protect the shelf

Defend placement, visibility and the clarity of the six-product story.

Stay in stock

Plan inventory tightly and catch store-level gaps before they cost momentum.

Drive demand

Create enough awareness and desire that shoppers actively seek GrowStyle out.

React fast

Monitor execution and performance, then solve preventable problems immediately.

03 / Demand Engine

One clear story, told at massive scale.

Primary growth engine

A coordinated TikTok affiliate movement.

A large creator network telling a unified, credible story: fuller-looking hair today, with clinically proven growth support over time when the complete GrowStyle system is used as directed.*

Experts + major influence

Credible experts and larger influencers across TikTok, Meta, YouTube and beyond will build authority, reach and trust.

Owned social worth following

Boldify’s channels must consistently educate, demonstrate and lead the conversation about styling thinning hair.

*System-level claim based on use of the complete GrowStyle routine. Final compliance language to be confirmed before external use.

04 / Protect the Core

Build the next chapter without weakening the foundation.

GrowStyle is the breakout opportunity. The existing business remains our lifeblood. The rebrand and reformulations must strengthen the core without disrupting it.

Hero product

Hairline Powder

Keep giving our current hero the attention, innovation and creative support it deserves. It funds the future and proves our category authority today.

New hero potential

Cover Up Blend

Launch it with the ambition and support required to become a second major hero alongside Hairline Powder.

Critical growth engine

Amazon

Amazon is not a legacy channel to maintain while we chase retail. It deserves full focus, strong creative, excellent listings, disciplined inventory and continuous optimization.

05 / Scoreboard

What winning looks like.

Net Revenue

$________

GrowStyle Revenue

$________

Target Revenue

$________

Amazon Revenue

$________

Adjusted EBITDA

$________

EBITDA Margin

____%

By the end of 2027

Boldify is widely recognized as the authority for styling thinning hair.

GrowStyle is a breakout Target success with aggressive month-over-month growth.

TikTok becomes a meaningful and repeatable demand engine.

Hairline Powder remains a thriving hero product.

Cover Up Blend establishes itself as a credible second hero.

Amazon grows while the rebrand strengthens our positioning without sacrificing profit.

The 2027 decision filter

Does this make us the authority, help GrowStyle win at Target, or protect and grow the core?

If it does none of those things, it probably isn’t a priority.