Cover thinning spots, dark roots, and visible scalp in seconds, in a blonde that actually matches your hair.
Light · Medium · Dark Blonde
"The color match is insane. You can't tell where my hair ends and the powder starts."
Verified blonde customer
If you've ever tried a root powder that turned yellow, orange, or chalky on your hair, you already know: most products are made for brunettes first, and blondes get whatever's left over.
Match to your roots and overall depth, not your brightest highlight.
The lightest of our blondes. If your hair is closer to white or platinum, this is your starting point.
Our most-loved blonde. If you'd just call your hair "blonde" without thinking about it, start here.
The deepest blonde. Also the shade most blondes use on darker grown-out roots.
Go darker. A slightly darker shade blends in and reads as natural hair density. A shade that's too light can look ashy or powdery against your hair. When in doubt, size up to the darker shade. Or skip the guesswork: the 3-pack gives you your closest match plus the shade on either side, and you blend your exact color.
You're matching the area you're covering, usually your roots, which run darker than your lengths. That's why many highlighted blondes keep two or three shades: one for roots, one for brightness on top, blended to match.
You pick every shade. Most blondes take their closest match plus the shade on either side, then blend them for an exact custom match.
Shade Match Guarantee: if your shade isn't right, we'll make it right, free.
"I'm platinum and everything looks orange on me. This doesn't."
Verified review, Light Blonde (final snippets pulled at build)"Looks like my actual hair, not makeup. Nobody can tell."
Verified review, Medium Blonde (final snippets pulled at build)"I use Dark Blonde on my roots between salon visits. Saves me a fortune."
Verified review, Dark Blonde (final snippets pulled at build)This is the number one fear with blonde products, and it's exactly why we built this page. Match to your roots, not your highlights, and go darker when in doubt. If you're between shades, the 3-pack covers you: your closest match plus the shade on either side, blended to your exact color. And if a shade reads too warm on you, our Shade Match Guarantee has you covered.
Hairline Powder is a soft pressed powder with conditioning squalane, designed for a natural finish, not a matte chalky one. The key is using the right depth of shade. Too light is what causes the powdery look, which is why we say go darker between shades.
Match the area you're covering. For roots, that's usually Dark Blonde or Medium Blonde. Many highlighted blondes keep two or three shades and blend, which is exactly what the 3-pack is built for.
Yes. Many customers mix blonde shades with our Gray or White shades for a custom blend. Every compact in a bundle is shade-selectable, so you can build your own mix.
It's water resistant and wind resistant for everyday wear, and it washes out with shampoo. For heavy sweat or damp weather, dab with a towel to maintain coverage.
No. Boldify is styling, not treatment. Hairline Powder instantly covers thinning areas and roots; it doesn't change how your hair grows. That's also why it works on day one.
Reach out and we'll make it right with the correct shade. That's the Shade Match Guarantee.
Three blonde shades, and you pick every one in your bundle. Match it, blend it, make it yours. The only decision left is which blondes go in your box.
GET MY BLONDE MATCH